28.06.2017 / 3 keynotes / 16 talks
What is happening around unConference and Data Science?

June 28th, 2017, Zagreb, HUB385, Croatia


Najvažniji resursi u novoj ekonomiji su podaci (Big Data) koje organizacija posjeduje, no još je važnije da li iz njih i kako izvlače vrijednost. Data Science Economy 2018 međunarodna je konferencija koja pruža dublji uvid u poslovnu primjenu znanosti o podacima (Data Science) i odgovara na to kako postaviti strategiju za razvoj na temelju podataka. Treću godinu zaredom, 17. i 18.5. na jednom mjestu u Zagrebu, u HUB385, okupit će se više od 30 stranih i domaćih stručnjakakoji će,kroz praktične primjere, prikazati poslovnoj publicikako stvarati vrijednost i nove poslovne modele temeljene na ekonomiji podataka (Data Driven Economy).




With 25 years of experience as an enterprise architect, including domain experience in advanced aerospace and security applications, Mr Brancato is a standards author and insightful consultant. He has demonstrated strong engineering and applied math/physics capabilities in space and aviation modeling/simulation. He has had full-lifecycle software development roles, successfully creating solutions, traceable from business strategy to capability to complex, service-oriented applications. His architecture work is standards based: TOGAF, FAIR, CMMI, ITIL, et al). Today, he is the Chief technologist for Microfocus.

Mr Brancato earned a BS from Embry-Riddle Aeronautical University and is a former licensed master mariner, having sailed for Crowley Maritime, Exxon, and the US Army globally. Work with clients to assure traceability from strategy to capability to services, with attention toward assurance of sensor, IIoT/IoT, control, asset/iWMS/PIM/BIM data to enterprise value. Keynote speaker,standards contributor, board technical advisor (,,


European union has enforced GDPR, a regulation that is standardizing data privacy principles for all organizations processing EU citizens personal data. The idea is to have the same rules when it comes to protecting EU citizens rights and to stop the uncontrolled exploitation of personal data. On the other hand we live in the time of data monetization and personal data has a real tangible value presenting an opportunity for all businesses collecting large volumes of (personal) data. The opportunity that is now erased by the new regulation, or is it?

At this very moment marketing all over the world is trying to find ways to cope with GDPR because business needs to keep on turning. In the same time people everywhere are feeling the effects of their data being used and abused by marketing experts who came to posession of their personal data without their knowledge, and it has to stop. Looking forward most of the countries in the world will adopt regulations similar to GDPR and the question is will that be the end of data monetization as we know it?

Marijan Bračić is the consultancy director in Poslovna Inteligencija, where he has been working for over 10 years. Since the completion of the Faculty of Electrical Engineering and Computing in Zagreb, he has been engaged in the field of data analysis, data management and data protection. He managed complex projects in the telecom and financial industry and worked as an architect on projects for the introduction of analytical systems and intelligent data protection. Today, he is the product owner of Poslovna Inteligencija’s GDPR software solution and is helping companies comply with GDPR.

Dobro došli na treću po redu Data Science 2018: Data Driven konferneciju koja će nam ponovno otvoriti vrata znanosti o podacima – ovog puta 17. i 18.05. 2018 u prostorijama @HUB385 u Zagrebu. Više informacija o konferenciji pronađite na, a pratite i naše stranice na Facebooku. Ne zaboravite da redovno imamo i meetup događanja pa se prijavite i tamo kako bi ostali u tijeku događanja: 

used in video:

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Creative Commons — Attribution 4.0 International — CC BY 4.0


Well, Data Science Economy Conference is over, and as far as we got the feedback – it was a great one! Not only that we had a full house, but we also got the “vibe” – one could feel that everyone is so energized aboout the topic and we had a numerous debates on the halls or during the coffee breaks.

Keynotes were a great intro into the topic – Steve Lok gave us his view on how the Company should look at the digital opportunity and how to think about the data as an asset. Dmitry Turchyn was presenting the recent Technology advancements in the data governance Business but also the potential that data and Cloud, combined, have in a brave new word – all up to artificial intelligence that is growing today.

Also, we think we had one really good panel – topic of “Data Science in Croatia” went (expectedly) toward topic of collaboration between academia and private sector, and of course, we had a few on the role of the Government here. But we had some conclusions and some action items here.

And of course, after that one, we had a number of really interesting sessions and workshops (the second day) where we were sharing and learning about the data opportunities.

So, at the end, we want to thank all partners and sponsors, especially our Main Partner Microsoft which is leading in the field of Data Science for masses and organizations. But also to thank you all for investing your time and energy to be on this Conference.

Please stay in touch, either through the FB pages or future regular meetups at

And enjoy some pictures from the Conference here: Data Science Economy unConference 2017 on Flickr.



Given the great interest for the unConference and feedback that we got last year, we are introducing the second day – workshops for the masses. And this addition is absolutely for FREE to all of you – please just note that you will participate or come freely to the second day to the HUB385.

We are organizing a day with vendors presentations of how you can use their Big Data and data Science Technologies to power your own solutions – we will have Microsoft, IBM, SAS and ORACLE presenting their best platforms and solutions for Data Science. For more information, just click on the Workshops menu on the main or any other pages.


We received many questions or “what is this unConference thing“? So, it probably should be explained a little bit here.

First part of the Data Science Economy Conference is a regular one: there will be keynote speeches, we will have a panels, then we will have tracks and speakers that are experts in a specific domains… You know, usual stuff. People are talking, you are sitting in the audience and listening and then – maybe you have a question, but mostly no one is asking anything. Which is strange, because everyone is very eager to discuss anything later during the breaks or after the session itself.

So, we are introducing “unConference”.

During the first half of the day, you will have an opportunity to use big whiteboard that will be placed in front of the session rooms and PROPOSE an afternoon session – you will wrote a topic (or specific area) that you want to address, and you will be the owner of that mini-session.

So, after the lunch, at the designated area, you will have an whiteboard (maybe even a projector) that you can use to explain your issue, problem, idea, whatever, and attendees will choose where they want to join.

One interesting thing: we will select the best ideas for sessions, and reward those with FREE entrance to the Conference! So, it pays out to be proactive :). (You can send us proposals via many comm links, but you can also add them here in Comments below).

We will give you more info on this as Conference is closing, and please, send us you proposals right now – some of the examples you already have on the Schedule of the (un)Conference!