Dr Saša Radovanović has 15+ years international experience in Engineering, Marketing and Data-science. He received PhD degree in Electrical Engineering, University of Twente, The Netherlands in 2004; Diploma Marketing & Leadership, Rotterdam School of Management in 2009. He is currently employed with Telenor Serbia and also as a part-time consultant for Data Science & Analytics with company Qony. His mission is to bring Data-science closer to business & revenue for Large/ Small/Medium companies.
Translate Data Science into company needs. Don’t let it stay Science.
Data Science is still fairly kept on the level of multinational corporations & universities. Multinational corporations are exploring new machine learning algorithms, using deep & re-inforced learning, mainly for protection, security & cost savings. Universities are, on the other side, teaching data scientists to get as deep as possible into scientific part of data manipulation, mathematical equation and probabilities, statistics and models. While it offers tremendous satisfaction to improve model accuracy, and to find the best fine-tuned engineered feature, the data scientist would equally need to be able to understand the business needs of corporations. A finance and marketing society wants to know the impact on business!
This presentation will explain how to create a bridge between a data science World and marketing World and create understandable Interface to business management