Data Science Economy: Data Driven
3 keynotes / 16 talks / 32 speakers
Meet the Speaker!

17. – 18.05. 2018, @HUB385, Zagreb, Croatia

Shalini Sukumar

As a Product Owner Data Science at, Shalini Sukumar is responsible for using data to drive product decisions and create the best possible customer experience at The data analysis and algorithms developed by the data science teams touch all customer interactions, contributing to more than 1.4M room nights reserved per day across’s website and mobile apps. Supported by ongoing experimentation, the teams continuously leverage data to enhance the user experience, working in close collaboration with developers, business and product owners to meet the unique needs of different types of traveller and further the company’s mission of empowering people to experience the world .

Originally from India, Shalini moved to Singapore to pursue her BE in Computer Engineering from Nanyang Technological University. Subsequently, she spent 12 years in Singapore and 3 years in the United States of America, before starting her next journey with in Amsterdam.

As an avid technology enthusiast, Shalini has worked in various technology roles in the past, which range from a summer internship at ebay, to being a developer for 4 years in the IT department at the Credit Suisse Investment Banking division. Prior to joining, Shalini worked as a Data Product Owner at a Big Data start-up, Crayon Data, in Singapore.

The Information Age has taken the world by storm in the 21st century. Shalini is excited for the impact big data could have on technology and passionate about witnessing the growth of data science as a discipline.



Shalini is going to talk about Machine Learning and how it is applied in

Some previous work:

  • The misery of choice and the pressing need for travel curation (blog for Crayon Data)

Other stuff:

  • Product loves Data, says 3XE Digital Speaker Shalini Sukumar from (interview)



Follow Shalini





Shalini will guide us through process of using the data to drive the product decisions.


Data Drives Product

The talk will guide you through how to use data to drive your product and also highlight the ways to identify what is most appealing to consumers and how to optimise your website for large scale conversion.Personalisation helps products deliver a more tailored user experience by presenting relevant content to the users at the right time, there by increasing customer satisfaction, repeat visits and conversion.

Furthermore, the speaker will also discuss the methodology and application of experimentation and how this used to make data-driven product decisions at

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