Data Science Economy: Data Driven
4 keynotes / 20+ talks / 30+ speakers
Meet the Speaker!

16. – 17.05. 2019, @Kraš Auditorium, Zagreb, Croatia

Grozdana Marić

SAS CEA Fraud Practice Manager

Grozdana is  Senior Business Solutions Manager leading the Fraud Practice in Central Europe and Adriatic Region at SAS. Her role focused on positioning, designing and delivering Fraud, Compliance and Security solutions that meet her clients’ needs across banking, insurance, telco and retail sectors.

Prior to joining SAS in November 2017, Grozdana has been working for 18 years in Intesa SanPaolo Banking Group and was in charge for Risk and Fraud management payment cards activities across the Europe and North Africa.

Grozdana holds an Executive MBA and a Master Degree in Economics.



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Grozdana will show us how to utilize SAS tools to drive some interesting business outcomes!


How to combat increasing payments fraud in a real-time world?

Payments fraud is among the fastest-growing and best-known means of generating criminal profit. It has evolved from being committed by casual fraudsters to being committed by organized crime and fraud rings that use sophisticated methods.The sophistication of their tactics makes detecting fraud difficult, especially as the volume of bank transactions grows by about 10% every year.
The presentation will provide the application of new trends in fraud detection, such as machine learning and artificial intelligence in the real-time mode and how to use these innovative new tools to help you to:
• Improve fraud detection and customer experience;
• Reduce false positives

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