Although a rather young discipline, data science is already diversified. Its methodology and practices take place in different phases of the product lifecycle: data scientists support UX research, develop data-related product features, help product managers define and measure KPIs and support business decisions. Such various roles require different approaches and appropriate inter-team processes. Learn how we do it in Bellabeat, one of the most successful regional startups and the leader in the revolution of preventive health technology.