ZAGREB CROATIA

2 days / 16 talks
Awesome and great speakers

June 28th, 2017, HUB385, Zagreb, Croatia
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Head of Marketing Tech & Ops at The Economist

Steve Lok

Steve Lok is Head of Marketing Tech & Ops at The Economist has been working in technology for more than 20 years, though his team likes to refer to him simply as “The Plumber”.

Steve Lok is Head of Marketing Tech & Ops at The Economist has been working in technology for more than 20 years, though his team likes to refer to him simply as “The Plumber”. Steve has received numerous awards for his enablement of smart use of data in marketing acquisition and in helping his team execute on their visions of the future. Steve started his career as a web developer in the 90s with his own healthcare IT startup and then led agile project programs before accepting his current role in The Economist’s global circulation team. Applying those learned principles into marketing led The Economist team into taking home a Cannes Lions, DMA Grand Prix, and last week the IPA award for smartest data and technology use in The Economist’s recent Brand Response strategy and to the highest single-year increase in circulation revenue in a decade. Steve is a frequent speaker and teacher on the subject of Martech and Agile. He often speaks about how the confluence of tech, data, and content is now real – and provable.


Steve’s

Presentations

Novel perspectives have always driven The Economist to disrupt opinion from the inside out. Steve describes how a customer-first, technology, data, and content-led vision transformed circulation marketing at The Economist, and empowered them to innovate a new acquisition platform. The combination of marketing and tech not just in platforms and data, but also the internal processes, people, and culture geared towards agility and amplification. They knew their potential customers wanted fresh messaging and that they would have to find customers where they were, not the other way around. Combining a fresh perspective and technology experience, they sought to provide personalised shopping journeys to customers across multiple channels – at scale! Steve tells how winning the Cannes “Smart Data In Real Time” Gold Lion is nice, but getting martech a seat at the head of the table – and a larger budget and a larger staff – were the real reward.



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Leo’s

Sessions and Workshops

A workshop is embedded into a conference; it doesn’t take place on its own, but it takes place during the main conference.


Session

How We Won EU Big Data Hackaton?

You probably know that IN2Data scientists were a core team of the Croatian team that recently won EU Big Data Hackaton. Leo will explain what they did, what data they used and what was the solution that they build.

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