My background in working with Data and IT started 20 years ago, when I was studying Data Science and IT for Social Systems in the University. Since then, technology and how it can change the way businesses operate was my passion for years. My experience includes technical and IT developer roles, Business development and starting own business, and most recently – I am responsible for Microsoft Data Platform business in CEE Area. Modern data solutions are enabling customers to qualitatively change businesses’ approach to marketing, sales, operations and customer relations – and biggest role we can play in this is to help customers navigate their way to data driven processes and solutions, which unlocks whole new layer of opportunities.
The technologies, which are fueling today’s digital transformation, are there for tens of years already, but now is the time, when using those technologies for real world projects became economically efficient and simple enough to deploy it in almost every area of the business – form marketing to manufacturing to serving customers. This changes the role of Data, but also the role of Data Scientist for the organization – making them a key value generating asset, impacting not only costs and profits, but also strategic product and go-to-market decisions.